Shooting Without Gravity
Behind the floating pictures: a trampoline, a ladder and four hundred jumps.
Mila Horáková
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5 min
No wires
Every floating picture in the campaign is a real jump. Rei jumped from a low platform about four hundred times over two days while the photographer shot from the floor.
We wanted the clothes to move honestly. Wires keep a jacket still; a jump lets it lift, fold and settle the way it does when you run for a tram.
The floor shots
On the second afternoon the light came through the studio window in a long rectangle. We stopped jumping and asked Rei to lie down in it. It became the last picture in the lookbook.
